Philosophy

Golfers are on offense, and we designers are on defense. If the offense scores at will, in any sport, then the defense has failed. As such, we see it as our duty to defend par.

So much goes into creating a sustainable, manageable development that fits harmoniously with its surroundings. Design is only one factor in our equation. Three other key considerations are Construction, Maintenance, and Operation. Each affects the others. The fact that a golf hole can be designed does not necessarily mean that it can be efficiently built, maintained, or managed. For example, a set of pot bunkers might be visually appealing from a design perspective, however if they sit where water collects, or are difficult to upkeep, or unnecessarily slow the pace of play then those pot bunkers are not very well designed after all.

Our belief is that the only way to achieve great golf design is to invest the time on site understanding the land and anticipating the potential ramifications — not only before we do what we do, but also long after we are through.

It seems to me that modern golf course design has become too conventional. Modern equipment available to designers and greenkeepers allow practically anyone to create perfectly immaculate golf courses. As a result, golfers have almost come to expect that their fields of play are lush and green and manicured... in other words, bland, uninspiring, and cookie cutter.

We, on the other hand, embrace nature’s imperfections. We seek to take golfers on an adventure marked by nuance and subtlety and unpredictability.

Our goal is to meld the best of modern technology with old school ingenuity. Our team of professionals designs without creative constraint or limitations, and yet we are unafraid to be practical, rely on common sense, and accept a simple solution as the best solution when it is most appropriate.